Case-study structure
Add baseline period, scope, KPI definition, before/after screenshots, attribution notes and client approval.
Evidence before claims ↗Proof should be specific and verifiable
A portfolio structure designed for real evidence—not placeholder performance claims.
This build intentionally avoids invented client results. Add approved case studies with baseline dates, scope, screenshots, measurement method and the exact metric definition before publishing performance claims.
Migration proof
Record preserved URLs, redirects, Core Web Vitals, crawl status and post-launch Search Console checks.
Technical QA ↗Campaign reporting
Show spend period, conversion definition, lead-quality caveats and whether results are platform-attributed or CRM-confirmed.
Measurement clarity ↗